As the name suggests, App Store Optimization (ASO) is the practice of optimizing your app’s visibility in the app stores. Just like there’s steady competition of SEO for the SERPs, I definitely agree with you that there will be an increase in ASO” competition for the app stores. Basically, on page factors are variables that you are able to control and improve by yourself – such as headlines or keywords. There are measures you can take to enable rich search results for your app in search engine queries that have the potential to increase your visibility dramatically. Learn about App Store Optimization promote your apps how you can use it to the number of quality downloads you receive for your app with this essential course. The scores are built aggregating how well the app ranks for its target keywords, the traffic score for those keywords and how the app ranks in the top global and category rankings. A common mistake that app marketers make to target keywords that get the most searches.


To get apps in front of bigger audiences, developers trusted mobile advertising network best app promotion borrow tips and best practices from the SEO marketing world. This tool helps you find keywords using App Store Autocomplete, which means it focuses on the most commonly searched items by users wanting to download an app… so the search intent behind the keywords is high. And, obviously, only ask the engaged customers, the ones that are using the most features of your app and are promote your apps achieving success with it. You’re going to start attracting positive reviews rather than bug reports and negative reviews from people who are not really all that invested in you or your app. Keywords: Keywords hold the next highest amount of leverage for app store rankings.

This is the onl App store optimization and app marketing course that is REALLY UPDATED… with real strategies, where I show you how to do things and when I tell you what NOT to do. No bluff… real stuff you need to implement to avoid being the fooll. And most of all, remember that App Store Optimization is not a miracle pill that will push your app to the top of the results. A great way to find effective keywords is to use the help of an online keyword tool.

Additionally, if a keyword is removed from your app listing (e.g. keywords space), you typically will become immediately ineligible to rank for that keyword. Sometimes reviews reveal a great deal of information about the app that may convert a potential searcher. Click here to learn more about Gnome Escape, our service to help increase buzz for your app. Luckily, newcomers can benefit from install trends that are also monitored and used by most app stores. Just play around with it for a while and you will soon understand how beneficial can Google Keyword Planner be for your app business.

You can directly control your app name, app keywords and developer name and they have direct impact on your search rankings for a particular search phrase – we can compare them to on page factors. Because this is a Google product, The Google Play Store has access to Google’s search indexes. Well, competition is fierce in certain categories and while you shouldn’t choose an irrelevant category; a secondary category may just work better, increasing visibility for your app. To reach this ambitious goal app developers are advised to borrow a page from the playbook of marketers and tap their audience for the best ways (and words) they should employ in their promotion campaigns. Your task as marketer is to find out which keywords you should replace with more optimal ones.

And most importantly, you do not have to submit a new APK to make changes to your Play store listing. According to the latest statistics (June 2016), there are 2.2 million available mobile apps in Google Play Store and 2 million in Apple App Store. Next use tools, such as SEMRush , Google Keyword Planner , Sensor Tower and App Annie , to understand how often your keywords are being searched for and how much competition there is for each keyword in both the App Store and in search engines. Some will install your app even though your app description and keywords are in English. Moreover, don’t miss the power of long tail keywords to differentiate your keywords from others. If you have one of the bad performing keywords in your title for example, get rid of it and use another one instead.

That’s why Apple saves your password for free app installs and authorizes the paid ones via Touch ID. Try to choose the one that is most visually appealing and most representative of what the app actually does. On the other hand, Google Play gets the keywords for an app from the app description. Write down all keywords with poor rankings (higher than 50) and check if you’ve optimized your app for those. Sensor Tower is divided into two parts: a free section that provides basic keyword tools and different rankings; and a paid section that includes much more powerful keyword tools. The name of your app and your company are already included in your keyword list by default, so you do not have to explicitly declare them in your keyword list.

Be aware, though that changes based on small datasets can cause correlations to be non-significant, which means that there weren’t enough observations of the outcome to confidently say the optimization worked. This course is for do-ers, for app fanatics, for Search specialists, for ASO seekers, for people that love the app industry and want to get the info that matters. So you’ve built an app or a website or a channel with excellent social interactions.